Tuesday, August 11, 2009

Documentary Film: A Very Short Introduction

Documentary film can encompass anything from Robert Flaherty's pioneering ethnography Nanook of the North to Michael Moore's anti-Iraq War polemic Fahrenheit 9/11, from Dziga Vertov's artful Soviet propaganda piece Man with a Movie Camera to Luc Jacquet's heart-tugging wildlife epic March of the Penguins. In this concise, crisply written guide, Patricia Aufderheide takes readers along the diverse paths of documentary history and charts the lively, often fierce debates among filmmakers and scholars about the best ways to represent reality and to tell the truths worth telling.

More Information:

Wednesday, June 24, 2009

Basic Radio Journalism

Basic Radio Journalism is a working manual and practical guide to the tools and techniques necessary to succeed in radio journalism. It will be useful both to students starting a broadcasting career as well as experienced journalists wishing to develop and expand their skills. Based on the popular Local Radio Journalism, this book covers the core skills of news gathering, writing, interviewing, reporting and reading with extensive hints and tips. It outlines working practices in both BBC and commercial radio. There are revamped legal and technical sections as well as a new chapter on the journalist as programme producer. For the student, there is extensive advice about getting a job, marketing yourself and dealing with job interviews.

Saturday, May 9, 2009

Damned Lies & Statistics

Most of the time, we accept statistics without questions. Impressed by the statistics we again repeat it. This book is for those who want to know about bad statistics, where they come from and why they will not go away.

More information:

http://www.mediafire.com/?kc3m5ujz2mm

Friday, May 8, 2009

Paul Richmond's Presentation at Limkokwing University (MP3-Audio)

Paul Richmond has over 12 years of experience in Nielsen (formerly ACNielsen) across Asia Pacific and the United Kingdom. He has been the Managing Director of Nielsen Australia during the previous years, following a successful stint in a similar capacity in Vietnam where he pioneered the expansion of Nielsen's retail tracking business, and brought about a number of significant developments in the company there. Prior to his assignment in Vietnam, Paul Richmond worked for Nielsen in Thailand and China, following his relocation from the United Kingdom in 1997. Currently he is the managing director of Nielsen Malaysia and Singapore. 

About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek), trade shows and the newspaper sector (Scarborough Research). The privately held company has more than 42,000 employees and is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.

Source : my.nielsen.com

Download the presentation audio here:

Thursday, April 23, 2009

French Cinema: A Student's Guide

What are the Cahiers du cinema? Which are the most popular French films? How do you write an essay on a French film? What is a high-angle shot in French? When did more French spectators go to see American films than French films? Hoe do you talk about a short sequence of film? You can find the answers to these and many more questions in this essential resource for students of French cinema. Written by authors with extensive teaching and writing experience in French cinema, this is the first introduction to French cinema which contains information usually found in separate volumes.

Thursday, April 16, 2009

Postmodern Media Culture

Postmodern Media Culture examines the relationships between theories of the postmodern and contemporary media institutions, products, and consumers. It analyzes the function of media examples in the work of a number of key theorists -including Adorno, Baudrillard, Benjamin, Habermas, Jameson, Lyotard, and McLuhan -and discusses contemporary media production, products, and audiences, to test and reorient theoretical models of the postmodern.

Sunday, April 12, 2009

Journalism: A Very Short Intro

In Journalism , Ian Hargreaves uses his unique position within the media to examine how we get this information and the many practical, political, and professional decisions that the journalist has to make, as part of the process of delivering that information to us.


This is a concise and up-to-date analysis of the most important issues, developments, and debates surrounding journalism today.

Saturday, April 11, 2009

Persuasion in Advertising, Routledge(2004)

Persuasion in Advertising seeks to explain how advertising works and sets out the strategies for advertisers to adopt for persuasion. Persuasion is often the core of the marketing task and effective advertizing is always persuasive advertising; however, not all advertising seeks to persuade. Drawing on empirical research, concepts and case examples from both the US and Europe, this book illustrates how theory is put into practice, offering readers a practical and in-depth guide to the art ofadvertising persuasion.

The Public Relations Handbook 2nd.Ed 2004

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession.

Steven Spielberg and Philosophy: The Philosophy of Popular Culture

Has any film director had a greater impact on popular culture than Steven Spielberg? Whether filming Holocaust heroes and villains, soldiers, dinosaurs, extraterrestrials, or explorers in search of the Holy Grail, Spielberg has given filmgoers some of the most memorable characters and wrenching moments in the history of cinema. Whatever his subject—war, cloning, slavery, terrorism, or adventure—all of Spielberg’s films have one aspect in common: a unique view of the moral fabric of humanity.

Thursday, March 26, 2009

Foucault: A Very Short Introduction (Oxford)

From aesthetics to the penal system, and from madness and civilization to avant-garde literature, Foucault was happy to reject old models of thinking and replace them with fresh versions that are still being debated today. A major influence on Queer Theory and gender studies (he was openly gay and died of an AIDS-related illness in 1984), he also wrote on architecture, history, law, medicine, literature, politics, and of course philosophy. He even managed to write a best seller in France on a book dedicated to the history of systems of thought. Because he never succinctly stated his arguments, those trying to come to terms with Foucault's work have desperately sought introductory material to make his theories clear and accessible for the beginner. 


Foucault at the top of his class, Poitiers, 1944

Friday, March 6, 2009

Joseph Campbell - The Power of Myth

The symbols of mythology and legend are all around us, embedded in the fabric of our daily lives, and the Moyers-Campbell dialogues are a welcome guide to recognizing and understanding their meanings.


Among his many gifts, Joseph Campbell's most impressive was the unique ability to take a contemporary situation, such as the murder and funeral of President John F. Kennedy, and help us understand its impact in the context of ancient mythology. Herein lies the power of The Power of Myth, showing how humans are apt to create and live out the themes of mythology. Based on a six-part PBS television series hosted by Bill Moyers, this classic is especially compelling because of its engaging question-and-answer format, creating an easy, conversational approach to complicated and esoteric topics. For example, when discussing the mythology of heroes, Campbell and Moyers smoothly segue from the Sumerian sky goddess Inanna to Star Wars' mercenary-turned-hero, Han Solo. Most impressive is Campbell's encyclopedic knowledge of myths, demonstrated in his ability to recall the details and archetypes of almost any story, from any point and history, and translate it into a lesson for spiritual living in the here and now.

More information:

Thursday, March 5, 2009

In the Name of God the Most Gracious the Most Merciful.


This is my forst post here. So whats new? ...I'll tell you! 

Now you can download Roger Fisk's  presentation at Limkokwing university (3/3/09) as of mp3 format here. According to the website MyBarackObama.com Fisk was the National Director of Special Events for Obama Campaigns. This is a "highly recommanded listening" for Media & Mass Communication and Event Managment and other social science students. 




(Length: Approximately 75 Minutes)

Regards,
Ali.